Price comparison LATELTIN (Moncler)

Our website advertises itself as being "reasonably cheap."

I would like to demonstrate this with concrete products.

"Moncler LATELTIN down jacket"

First, there is BUYMA, which is very popular among Japanese people.
As of August 9, 2024, the following prices are offered, in order from lowest to highest, although we will not reveal the store names.

Ranking	Product Price	color	size
1	248,000 yen	Blue	1,2,3,4
2	251,500 yen	Blue	1,2,3,4
3	251,600 yen	Blue	1,2,3,4
4	254,000 yen	Blue	1,2,3,4
5	273,600 yen	Blue	1,2,3,4
6	280,500 yen	Blue	0,1,2,3,4,5,6,7
		Taupe	0,1,2,3,4,5,6,7
		Brown	0,1,2,3,4,5,6,7
7	280,650 yen	Blue	0,1,2,3,4,5,6,7
		Taupe	0,1,2,3,4,5,6,7
8	283,490 yen	Blue	0,1,2,3,4,5,6,7
		Taupe	0,1,2,3,4,5,6,7
		Brown	0,1,2,3,4,5,6,7
9	291,000 yen	Blue	3,4
		Taupe	0,1,2,3,4
		Brown	0,1,2,3,4
10	303,800 yen	Blue	0,1,2,3,4,5
		Taupe	0,1,2,3,4,5

If we add to this the Buyma fee of 5.5% and the "Anshin Plus" fee of 1.47%, which the majority of people subscribe to, the final payment amount (excluding customs duties) is as follows:

The formula is product price x (1 + 0.055 + 0.0147).

Now, let's look at the amount you will pay for the products you purchase from our store.

The prices, colors and sizes available in our store are as follows:

Ranking	Product Price	color	size
	247,500 yen	Blue	0,1,2,3,4,5,6,7
		Taupe	0,1,2,3,4,5,6,7

At the exchange rate as of August 9th, the product price is 247,500 yen.

Add to this the shipping fee of 9,900 yen and the shipping insurance fee of 4,000 yen, for a total of 261,400 yen (excluding customs duties).

Vienna Brand Direct Delivery
Product price 247,500 yen Payment price 261,400 yen

Enter this price in the table above.

What do you think?
We are confident that our prices will satisfy you.

A customer actually purchased LATELTIN on the 9th. The customer paid with Shop Pay, so I thought they seemed to be quite knowledgeable. I assumed they had probably looked into BUYMA as well, so I decided to compare them myself.

As a result, as you can see above, our store has a significant price advantage for this product.

Now, let's change the topic.

Since this is a price comparison, we were able to prove based on actual prices that our store is currently No. 1 when compared to other stores, so we have achieved our original goal.

However, after finishing writing it, I feel like something is missing.

• ATELTIN was indeed the cheapest, but can you always offer it at the lowest price?
• Using common sense, it is hard to imagine that products can always be sold at the lowest price. Isn't it too easy to just pick out products that happen to be available at a low price and advertise them as "the lowest price!"?
• It seems strange that most of the cheap stores are Blue. Why?

Since this is advertised as a price comparison, this kind of reaction is only natural.

Certainly, there must be some kind of trick behind Bflue being the only product that is cheap among the products in each of the online stores mentioned above...

Going even further, I think that the lowest price is not necessarily the best option. The lowest price is a powerful selling point, but it should not be the only deciding factor for all customers, and in reality, it is not.

We felt that we should clearly explain the specific circumstances surrounding these matters and also restate our store's policies.

I will be putting together a summary based on a product called LATELTIN in the near future. I hope you will look forward to it.